levi's : Denim guide campaign  The anatomy of a jean 


Commissioned as brand editor and creative strategist for a 2014 online editorial campaign to function as a Levi’s-focused denim guide. The third segment of the project centered on a film shoot at the Eureka Lab production facility in San Francisco, a location where designers experiment with new techniques and limited runs of specialized product are manufactured. The Anatomy of a Jean story, conceived with the Senior Global Content Manager, revealed the step-by-step construction of a pair of Levi’s 501s, highlighting the key design elements which make these jeans a lasting classic.