levi's : Denim guide editorial a visit to the archives
Commissioned as brand editor and creative strategist for a 2014 online editorial campaign to function as a Levi’s-focused denim guide. In collaboration with the Senior Global Content Manager, the first story was developed as a visit to the Archives at Levi’s HQ in San Francisco. The goal of the piece was to shed light on how the rich history of Levi’s inspires modern collections and how these inspirations are realized by designers working inside the Archives. In addition to concept work, the project included interviews, written content and an on-site photo shoot.