levi's : Denim guide editorial  how to care for your jeans 


Commissioned as brand editor and creative strategist for a 2014 online editorial campaign to function as a Levi’s-focused denim guide. For part two of the project, collaborated with the Senior Global Content Manager to create a definitive resource on the proper way to care for your jeans. Outlined, researched and wrote a three-part mini-series on washing, deodorizing and spot-cleaning your jeans, while coordinating, producing and casting three corresponding videos to illustrate each method. The spots were filmed on-location at the Levi’s Haus of Strauss in Los Angeles by production company Schema Media